![Kitchen-Scents.jpg](https://images.squarespace-cdn.com/content/v1/56087b8ce4b0e52bb622be49/1520389973307-NBFTHILGQJBTJIK31AXO/Kitchen-Scents.jpg)
WS Packaging | Candles
Every Williams-Sonoma product was a mini branding project. I started with mood boarding, creating themed concepts, reviewed them, then created detailed typographic and illustrative lockups that allows each product to have it's own personality while still working as a longer line of products. For the floral illustrations, I sourced vintage artwork and worked very closely art directing a talented illustrator to create illustrations that worked on multiple layouts and products.
![Artboard+2@3x.png](https://images.squarespace-cdn.com/content/v1/56087b8ce4b0e52bb622be49/1520389933450-1D4JB5I4L7Y2XPVBAKX5/Artboard%2B2%403x.png)
![Artboard+3@3x.png](https://images.squarespace-cdn.com/content/v1/56087b8ce4b0e52bb622be49/1520389932503-17345EOFY4ULOQ9S1HBJ/Artboard%2B3%403x.png)
![Black-Magic-Candle.jpg](https://images.squarespace-cdn.com/content/v1/56087b8ce4b0e52bb622be49/1520389932797-L9PSNAP73HRZAYKZU1IJ/Black-Magic-Candle.jpg)
![Artboard+5@3x.png](https://images.squarespace-cdn.com/content/v1/56087b8ce4b0e52bb622be49/1520389933987-4FCSWNZK12YHFAQHV2WW/Artboard%2B5%403x.png)
![WS16D0527+copy.jpg](https://images.squarespace-cdn.com/content/v1/56087b8ce4b0e52bb622be49/1520389934705-H5JUBLDTGSSS46YGQSN3/WS16D0527%2Bcopy.jpg)
![WS16D0656+copy.jpg](https://images.squarespace-cdn.com/content/v1/56087b8ce4b0e52bb622be49/1520389936346-H7JBM5ZWJI6UG7W4UCPJ/WS16D0656%2Bcopy.jpg)
![WS16D0653+copy.jpg](https://images.squarespace-cdn.com/content/v1/56087b8ce4b0e52bb622be49/1520389936892-29VJZI6K7FLIZBGO9OLF/WS16D0653%2Bcopy.jpg)
![WS16D0660+copy.jpg](https://images.squarespace-cdn.com/content/v1/56087b8ce4b0e52bb622be49/1520389938831-6V4UBA9ZOE8GX73L3UGE/WS16D0660%2Bcopy.jpg)